Sunday, September 27, 2009

September 27, 2009

McDonald’s Reins In Chicago Pride to Keep Rio Olympics Fans

By Courtney Dentch and Shruti Date Singh

Sept. 25 (Bloomberg) -- Chicago’s bid to host the 2016 Olympics puts McDonald’s Corp. in a pickle.

McDonald’s is a corporate citizen of the Chicago area, with 2,000 employees at its headquarters in suburban Oak Brook, 20 miles (30 kilometers) from downtown. Chairman Andrew McKenna served as co-head of fundraising for the Chicago 2016 organizing committee. A Summer Olympics in the city would offer opportunities for marketing to U.S. consumers.

Yet McDonald’s, the world’s biggest restaurant company, is forbidden by the International Olympic Committee from actively campaigning for Chicago. The IOC will pick the winning bid for 2016 from Chicago, Rio de Janeiro, Madrid and Tokyo on Oct 2.

No comments:

Post a Comment