Inside Procter & Gamble's New Values-Based Strategy
A look at CEO Bob McDonald's road show promoting P&G's "purpose-inspired growth" strategy
On the anniversary of Lehman Brothers' fall, the question remains: What, if anything, has changed in the mentality of the financial community? While Wall Street wallows in tales of the fallen, a different, more promising approach to capitalism is rising.
Procter & Gamble, the world's largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way—with company values and sense of purpose. Invoke the heart and care about human needs, the strategy seems to say, and the money will follow.
New CEO Bob McDonald, who assumed office in July, is on the road promoting P&G's "purpose-inspired growth" strategy of "touching and improving more consumers' lives in more parts of the world…more completely."
See Full Article Here:http://www.businessweek.com/managing/content/sep2009/ca20090915_398234.htm
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