IBM Serves up an App for Wimbledon
Fans Using G1 Smartphones at Courts Will Get Updates, Maps, Menu Offerings
LONDON (AdAge.com) -- With the rollout of an "augmented-reality" app for Android phones, IBM is bringing state-of-the-art technology to the U.K.'s most traditional sporting event, the Wimbledon Tennis Championships.
As the tournament kicks off on June 22, the crowds at the All England Lawn Tennis Club will be able to use an Android smartphone application specially developed to enhance the event. IBM is touting the Seer Android Beta being tested during Wimbledon as the future for sporting events. The application, developed for the T-Mobile G1 phone, features location-aware technology that acts as a real-time guide to the tournament.
Android is Google's mobile operating platform that is used with the G1 handset.
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